Harder To Kill Radio 253 Things You Need To Know When Starting Your Online Fitness Business w/ Annie Miller

Things You Need To Know When Starting Your Online Fitness Business w/ Annie Miller – Harder To Kill Radio 253

Are you looking to break into the business of fitness but are unsure how to establish yourself as a trainer or coach? Annie Miller is a fitness and business expert who helps women break into the boys club of fitness and start thriving careers in this exciting space.

Harder To Kill Radio 253 Things You Need To Know When Starting Your Online Fitness Business w/ Annie Miller

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Why Quick Fixes Never Work

If you are looking for clarity on your online fitness business, want a realistic breakdown of financial and social media goals when starting a new online business or just want to hear some stories about wild travel adventures this is the episode you need to listen too.

Annie dives into imposter syndrome, how to serve the client instead of just yourself and ways to present yourself on Instagram so that you are established as a professional, and so much more. Providing nuggets of gold on how to get popular on social media, why you shouldn’t give things away for free right away and why quick fixes never work in business or in fitness, Annie is the girl for you.

Have you ever considered starting an online fitness business? Share which of Annie’s tips you found the most useful or surprising in the comments below.

On Today’s Episode

  • How to break into the online fitness community with established authority (19:10)
  • Ways to set yourself apart from other fitspo’s by finding your own expertise (21:40)
  • Addressing the problem of ‘quick fixes’ when it comes to fitness business (37:15)
  • How to become more realistic with your business goals as a new entrepreneur (38:20)
  • Ideas and practical tools to help you get started on your fitness business (47:10)

Resources Mentioned In This Show

3 Business Beliefs I Had When Starting out & Disagree with Now – Annie Miller Podcast Episode

Annie Miller Website

Follow Annie on Instagram

The Fitspro Podcast with Annie Miller

Leave Steph a Voice Message Here

Get the Made Strong + Core 4 Book Bundle Here

Nutritional Therapy Association Website

Quotes

“You know enough for who you are helping and that is what we are about here, that is why we are here.” (13:46)

“You need to give people something that will give them results right now, and then they will keep coming back because they want more results.” (24:53)

“Your business needs to sit well with you, you need to do whatever type of coaching that you want to do.” (32:57)

“You’re going to be motivated to work out 20% of the time. That’s why they call it the grind. Just get your ass to the gym and do the work.” (41:54)

“I do think that it’s your level of clarity and communication and consistency that kind of dictates how long it is going to take someone to throw their credit card at you.” (50:06)

The Core 4 is now available! Click here to get a free gift when you purchase.

Harder to Kill Radio is sponsored by the Nutritional Therapy Association. Registration is now open for the NTA’s Nutritional Therapy Practitioner Online Program. Learn more and save your seat (and don’t forget to mention my name on your application!)

man and woman cooking in the kitchen with veggies and chopping board

You can also try out their free 7-day course, Nutritional Therapy 101 by clicking here.

Things You Need To Know When Starting Your Online Fitness Business w/ Annie Miller FULL TRANSCRIPT

Steph
This is harder to kill radio episode 253 today on the show, I’m welcoming my special guest, Annie Miller. We’re going to be talking all about fitness and business and how to establish yourself. If you are a trainer, you are somebody who wants to coach and work with people online. Today’s show is all about that goodness. All right, let’s go. [inaudible]

Steph
I’m Steph Gaudreau. I help women get stronger, know their worth and take up space without restrictive dieting or exercise as punishment. I’m here to share that you can approach nutrition, fitness, and mindset from a place of nourishment so you begin to trust yourself more deeply. Let’s talk about how to embrace your body and own your power. Now with over two and a half million downloads, this is harder to kill radio.

Steph
Well, hello, welcome back to the podcast. It’s harder to kill radio. I’m Steph Gaudreau. Thank you so very much for joining me today on this Tuesday expert guest interview and I am diving in with one of my longtime friends, Annie Miller, and he is a fitness business professionals. She’s a personal trainer and she is so gosh darn knowledgeable about so very many things. And today on this podcast we’re really going to be focusing on a couple of main areas. We’re going to talk about what it’s like to be a woman in a kind of male-dominated industry, especially when we’re talking about online business. And Annie is going to be walking us through some of her best advice. If you are an aspiring coach, if you’re an aspiring personal trainer, you would like to work in the online space. She’s going to be walking us through some of her most important lessons, sort of her learn from me moments.

Steph
And I know you’re gonna love this, so no matter if you’re going to be a coach or not, I think you’re going to find a lot of really impactful, very useful mindset information in today’s show. Remember, if you would love to leave me a question for me to answer on Friday’s show, then head over to Steph gaudreau.com/message and leave me a voicemail with your question. I would love to answer it on air to sponsors today for the show. First, the show is sponsored by my book, the core four this is my four-pillar approach to embracing your body and owning your power. There is no diet culture shenanigans in this book. It’s all about showing up, being powerful, helping you feel really great in your body and just taking up so much space. You can get a signed copy of that over at my website, Steph gaudreau.com and before we jump into today’s content, today’s show is brought to you by the nutritional therapy association, the NTA trains and certified nutritional therapy practitioners like myself.

Steph
I did the program in 2018 and it was one of the best things that I have ever done for myself professionally. In the realm of nutrition, the NTA emphasizes whole food, properly prepared nutrient dense frameworks as the key to restoring balance in the body. They’ve just launched a brand new online program for NTPs where students take an in-depth look at things like function and dysfunction of body systems, food quality, health and wellness barriers, emotional wellbeing environment, the importance of sleep and movement and stress and you know we love all those topics here and how they affect the body. As a student you’ll be empowered with motivational interviewing techniques, clinical and practical skills and all the most up to date knowledge to become a highly recognized and respected nutrition and wellness professionals in your community. Registration is now open and seats are filling up quickly. You can learn more and save your seat by going to nutritional therapy.com and of course remember to mention my name on your application without further delay. Let’s go ahead and jump into this episode with Annie Miller.

Steph
Hey there, welcome back to the podcast. Thanks so much for being here with me today.

Annie
Excited. We’re already laughing. I’m talking today to my wonderful

Steph
Brian, Annie Miller. She is here with us. We are going to be talking about fitness and business. If you are an aspiring entrepreneur, you are an aspiring health coach. You just want to learn more about how to, uh, approach fitness in a fun and sustainable way. This podcast is going to be for you and we’re giggling because you can see each other, her recording the video and, uh, we’re good friends, so thank you for being on the show today.

Annie
Thank you for having me. I have to admit, this is like a low key fan girl moment for me. Oh no, not stopping. Yeah, I have low key. Wanted to be on your podcast for years and I just never reached out because I just didn’t know how to say or do that. Like I very easily could have just been like, Hey, let’s collaborate in some way. I love what you do. You love what I do. We’re friends. Um, but I just never did it. So when you asked me to come on, I was like, do you want me on your podcast? You’re a part of my summit. Oh yeah, I know. I know. I’m sad. Any different? It was just not like imposter syndrome. Totally coming in. I just was terrified. And then once you asked me, I was like, this could have happened years ago. Annie, you could have just asked to, well, I kind of feel like that stuff happens

Steph
Hm.

Annie
At the right time. Yes, absolutely.

Steph
But perhaps there’s a teachable moment in all of this. You talked a lot about sort of, um, [inaudible] you know, you talk a lot about talking with people, uh, getting connected with, in networking with folks. Um, we talk a lot about reaching out and like really crafting your message in a way that’s very purposeful to try to reach the clients that you want to reach. Yeah. I feel like that’s a natural extension of, of all of that is it is, it is. I don’t know why it was just, absolutely, I just never did it. There’s several podcasts that I want to be on and I just don’t know. I think there’s that, like underlying, I feel like the perception might be that there’s like an ulterior motive and I’m like, no, I legit just want to talk with you. Like, I just want to be on your podcasts strictly to talk to whoever it is.

Annie
Um, and so that’s just something I got to get out of my comfort zone and just do it.

Steph
well, I think that’s a great way to phrase it. I think you just found your phrasing. Yeah, I just wanted to talk to you. Yeah, yeah. But I’m, I’m curious because you do, um, and we’ve had, we’ve had lots of side conversations, uh, about life and business and all of the things that we’re dealing with. But I feel like you are somebody who is, you’re kind of like a dark horse in this space in the sense that [inaudible] I, I mean I, I look at what you do and I just think like, this girl knows her shit.

Annie
Well thank you.

Steph
for real. Like you and I know that it’s not always like [inaudible] I remember we had this conversation, I was like, girl, who is, who is designing your, who’s designing your like, you know, workbooks and you were like me.

Steph
And I was like, okay. So like a, you know, always kind of, um, mass surprises me cause I completely get it. But it always kind of surprises me when people are like, but I have imposter syndrome.

Annie
Yeah. Yeah.

Steph
And that they’re super high functioning.

Annie
Yeah. It’s not that I don’t have it. I’m, I really like, uh, do you follow Rachel Turner?

Steph
I don’t, but okay.

Annie
I absolutely love her. I think she’s like a total master of words. Um, I did just, I recorded an interview with her for the knowledgeable insights. It’s for foundations. Um, I’ve taken a couple of her writing courses and she wrote a book called brave and afraid. And I just love that phrasing because it’s not that like fear isn’t a part of it, it’s just that I’m afraid and then I still do it. That’s the like, I know that what it’s going to do for people and the purpose of it and the why behind it is more powerful than any fear I have and which is likely rooted in insecurity of some kind.

Annie
Right. So I think that that’s why I just do all of the things, even when I’m terrified. What is, go ahead.

Steph
I was going to say, what do you think is the underlying, if you could like dissect it a little bit, what do you think is the underlying fear is that, you know, I’m going to get found out as somebody who isn’t as knowledgeable as I think I should be. Is it, you know, I’m a woman and what is still kind of a male-dominated space. And in terms of the people who are sitting at the conferences and speaking at the conferences and you know, doing that sort of stuff, do you know what it can, do you know what it is? Have you unpacked that at all?

Annie
For me it’s definitely more like either judgment or disagreement from my peers. The insecurity never comes from the people that I’m going to be serving and that’s why I continue to make this stuff right because, and put out the posts that make me feel like I’m kind of scared to post it or provide workbooks that aren’t fully perfect.

Annie
Like, if I were to give this to Marie Forleo, it would be absolutely terrifying to me and I would probably want to work on it a lot longer. But it’s gonna do what it needs to do for my people that are going to use it. Right. This isn’t made for Marie Forleo. This isn’t made for my peers. This is made for the people who need it. Um, and as far as, uh, posts on Instagram and things like that, it’s the same anytime I feel weary about posting something or scared or like it’s going to get pushed back, it’s typically that I feel that that’s going to happen from people who I am in line with or people who are, who I view as above me. So I definitely have unpacked it too there. Uh, and that’s, I guess for me all I needed to unpack it to, because then I’m like, okay, well that’s, that’s not who this is for.

Annie
So yeah, maybe I get some pushback. Yeah. Maybe it’s not good enough for Marie Forleo, but that’s not who I’m making it for.

Steph
Mmm. Have you ever had somebody who you would, you know, repair or somebody, like you were saying, somebody who’s you sort of look up to that’s, you know, marched in and been like, what’s going on here? You know, essentially question or push back against,

Annie
Ah no, not, uh, not, that wasn’t I guess in a, just like devil’s advocate. Like I’ve had those conversations of just like, Hey, let’s have a contextual conversation about whatever it is I’m in the fitness side. Like maybe it’s about foam rolling and what that actually does and we’re going to talk science. Um, like that post got some pushback from peers in peers and people who I would view as smarter than me really, uh, in the industry. Um, but I also, when it happens, I welcome those conversations. I guess because they’re from people that I also respect. So it’s not going to be like a disrespectful conversation or either of us like undermining the other person’s opinion. It’s literally just an educated confrontation if you will. I guess. [inaudible].

Steph
Yeah. I just, I just find that that’s so interesting cause there’s so many, so many other women especially that I know that are growing their own business or they’ve been in this space for a long time and they get tripped up on this on the very same things. You know, like I don’t have enough education or I don’t have enough knowledge. Or I was just talking to Laura Schoenfeld who I’m getting ready a couple of weeks ago. And she was like, Oh, I saw you got your certified intuitive eating counselor thing. And she’s like, I hope that you’re not going to, you know, you don’t think you have to keep proving yourself. And I was like, no, I just really wanted this certification. Yeah. But right. There’s a tendency to, to go collect letters after your name or collect more this and that. And knowledge certainly has a place.

Steph
Yeah. Right. But it’s being in the work.

Annie
Yes. Yes. It’s the experience. I think that I might, I mean one of the biggest advocates I think out there for knowledge and I think a part of that did start from the fact that I felt like I needed a certification or something like that in the world of strength and conditioning starting off years ago, I definitely felt that as a woman I wanted the gold standard certification of certified strength and conditioning specialist because I felt like that was needed if I had that than males in the industry would be like, okay, she’s legit. Like, so that was a thought process back in the day for me. I’m more in the in person space, like in actual strength and conditioning. Um, like in college strength and conditioning, uh, in the online space I feel that less. I think just because I’m surrounded by women and the men that I do interact with, I’m interacting with them because they support women so openly or they have, you know, made a space for me to be in the online space as a respected, strengthen conditioning coach.

Annie
So, but the imposter syndrome is real. But like you said, it’s, you only have to know more than the people that you’re going to be helping. Like that’s what I always tell my people, you know enough for who you are helping and that is what we care about here. That’s why we’re here. Yeah. Yeah.

Steph
Cause if you, if you don’t, there’s a tendency to just sit on gap knowledge. Right. You’re just, yeah. I’m not going to hell with it. Yeah, exactly. Mentation, you got to do, you got to implement it. Recently on your podcast, you talked about that idea of being a female, being a woman in, in a world that’s very dominated by men and it’s, but it’s weird cause you see on, you know, on Instagram there are lots of lots of women who are doing fitness stuff. Um, yeah, yeah. But in a gym setting, I feel like that can really shift, right?

Steph
Because yes. I coached in a gym for a long time. Coach, Olympic weight lifting, I mean been certified for years and people would walk in and look at me, coach, and they’re like, where’s the coach? Right, bro, I’m the coach. Or they’ve, you know, they, they would just assume that I didn’t have any knowledge. So do you have advice for women out there who are maybe in, I feel like the nutrition space is very different. Very, yeah, a lot of women there. But, um, in the, in the world of fitness, do you have advice for women who are just like, I can’t, like how am I going to make this happen or it’s still a boys club?

Annie
Um, it’s so hard and I’ve had so many DM conversations with women, a lot of women who are entering like internships and college strength just because that’s my background.

Annie
So that’s what a lot of the DM conversations are about. But it applies to any personal training facility or CrossFit box or anywhere you’re going to be working with men, like as clientele or among men. And you know, I didn’t encourage someone to leave their job the other day, but we just conversed about the level of disrespect that she was experiencing in her, where she was working at as a female coach. Um, and that, you know, her philosophy was disregarded and, um, she just wasn’t respected by her higher-ups in that situation. And I’m like, dude, you like, is there any chance of getting above that because if there’s not, how long can you tolerate that for? Like, and there’s nowhere to report it. This wasn’t like a corporate situation. Um, it was a small, small situation, um, where she was pretty much stuck. And so I think that unfortunately, um, a lot of it has to do with the actual people you’re working with.

Annie
So I was fortunate enough in my experience to be, well, I was fortunate enough in one scenario, um, that I was introduced with authority like that my male higher-ups put that authority on me and spoke that to the people that I was working with so that, that was already established from day one that this girl knows her shit and she’s here to be respected. Um, but if I didn’t have that, I think that it makes a really big difference. I think that it’s a huge responsibility on the people that you work with, the men that you work with, your male higher-ups to establish a part of that authority for you. And for me, if you’re interviewing or you’re looking for a job, that’s something that you can say like in the interview, like I want to be respected. Is there a way that I can either be, it depends on what you’re doing.

Annie
Like if you’re in a CrossFit gym or a personal training gym or call it strength, it’s going to look different, but at some point you are going to be introduced to a clientele that you’re going to work with and it’s important that you’re introduced from the get-go with authority. And so that’s unfortunate, I think that, um, like I said, a lot of that comes from the culture that you’re choosing to work in, not necessarily a [inaudible] something you can do in the moment. I think that a lot of it starts off from the beginning, so yeah. Yeah.

Steph
That’s tough. Yeah, it is. It is hard. It’s hard to be in that situation where you and I had, so I’ve had so many, so many stories where people would come in and like there would be a male coach on duty and then myself and they would clearly not listen to me and they’re like listened to him and it’s just [inaudible] I literally don’t know.

Annie
Like, cause you’re not gonna like to confront that person. I mean, did you not hear me? So I don’t have an answer for, I didn’t have to experience that luckily. Um, I think that I would either leave or talk to the higher-ups. Like I definitely don’t see myself as a person who would tolerate it. Um, I think that I would look for change somehow, whether that is confronting my higher-ups or the men that I work with. Um, but I think that a lot of that is the culture of the gym too. Like if it’s tolerated in the gym, you’re going to be experiencing that. If it’s not tolerated in the gym, then great. You’re in a really good culture where, but in strength, coaches are respected and seen as equal to the men.

Steph
So I guess on the flip side of that, you know, when you’re in the online space, because this is a huge part of what you do, so you have training programs and things for your, your clients, the people you want to work with online.

Steph
Then you also work with people who have businesses or are aspiring top businesses when you’re working with people in the online space and maybe they aren’t going to that kind of a, you know, not like showing up to a gym facility and coaching people in person. Yeah. How, how can people who are, you know, either aspiring coaches or folks who want to get into fitness online, I mean, how do you then work on establishing that authority? Yeah. Or, or you know, your own experience and things like that cause you’re in a very different world.

Annie
Yes. I would say. Um, and I didn’t fit into any of the boxes. Like I wasn’t a powerlifter. I wasn’t a CrossFitter, I wasn’t a fitness competitor. Um, and there wasn’t really a space for me when I joined Instagram and I felt like, Oh, if I could just fit into one of these boxes, then I would have access to like a community.

Annie
Right. I didn’t feel like I had one of those when I started. Um, but as far as establishing authority goes, I think a lot of it comes with the content that you are posting. I do think that it has to do with, um, what you’re wearing in that content, the angles that you’re using in that content. Um, you know, I do sell, like build a successful online fitness business without taking butt selfies because that’s a real thing that fitness coaches do and I don’t view as professional. And so I do think that how you present your body on Instagram does, whether it’s fortunately or unfortunately, um, kind of establish, um, you know, your level of professionalism. I guess the, the content that I follow, um, who I view as professional outside of like, I think dr fit is a genius and I absolutely love what she does.

Annie
She’s like half-naked in a lot of our posts. Um, but those half-naked posts are intertwined with highly educational posts as well. And then, like I said, posting actual helpful content, like educational content to where you are there serving the client versus serving yourself. I think that that’s a big thing that um, you see in fitness, which obviously fitness is very saturated on Instagram. We have a wide range and you know, P T is intertwined with that. Chiropractic is intertwined with that. Fisbos are intertwined with that. Um, yeah, I think that you see a wide range and if you want to put yourself at the higher end of that as far as whether you want to show that you are knowledgeable, credible, I’m not just another fitspo you’re going to be creating content that is there to serve the client. Um, you know, you’re teaching them about whatever your expertise is.

Annie
So whether, like for me, I really talk about programming and tempo, um, and things like that. So I’m not just sharing a free workout. I’m actually talking about like performance goals within that workout. Outside of just increasing the weight. Like, are you thinking about your foot contact with the floor or are you thinking about your tempo that’s going to tell somebody that comes across my Instagram, like okay, I don’t know if this girl has an education, but she’s educated! She’s definitely here. She’s serious about what she’s doing. So your content alone and then I think also you know how you present that content. I do think it makes a difference.

Steph
So I think what I hear you saying too is if you’re a person who isn’t really comfortable showing, you know, showing all your skin for the sake of just showing all your skin, that’s okay. And there, there is a way to be true to who you are and still attract the clients that you want to work with.

Annie
Yes. And I used to wear super baggy clothing. Um, I do wear pretty baggy clothing when I work out just because it’s what I’m comfortable in. But I did find that, Oh, when I video something, like you can’t see what my body is doing. So I do see, okay, I’m going to be at a sports bra and spandex for this, but I’m not going to do my squats with my ass directly facing the camera from an underneath shot. Like nobody needs, nobody ever needs to fill the spot angle. Yeah. Fill your slots from a front 45. It’s where yes, the most. Yeah, exactly. No, that’s, that’s so true. Angles, angles, matter, angles do. Um, they do communicate something. I think you should be careful and thoughtful with those angles if you are going to video or photograph yourself for the gram. Yeah.

Steph
Or even, you know, and this is just an aside, but if you’re, if you’re somebody who, uh, is in a Facebook group like mine, you’re the King. Somebody look at this squad please. I’m filming yourself from the front 45. We talked about that a lot. Cause it’s like if I, if you’re just from the side, I can’t see everything. Yeah. You’re just from the front. I can’t see everything. So go right in between for 45, the sweet spot, man.

Steph
Yeah. Along the lines of talking about content, yeah. I would for you to maybe wrap for a little bit about the concept or the fear that people have, which is if I teach people stuff and they’re not going to want to hire me because I’m giving away too much, given what your gold and your address, that.

Annie
if you give away your gold, people will hire you. That’s how that works. Um, but I was very, very, very guilty of this. Um, I literally have not had a freebie on my website for years because of that. I didn’t know what to create that. Like we, um, I thought that if I made a freebie of some kind that people wouldn’t end up buying a, because you feel like you’re giving away your best content, but that’s, that’s exactly what you need to do. Like you need to give people something that will give them results right now and then they will keep coming back because they want more results.

Annie
Right. And that’s what we do with Instagram posts. We give them some kind of immediate change. So if it’s a workout post that I did and literally giving them something to think about in their next workout, their foot contact, their tempo, their performance goals, where is their head at? Like all of these different things were exercise specific, set up for a hip thrust, um, something that they can apply. And then I literally get DMS or comments on posts that’s like, Oh my gosh, I use that. It was amazing. Thank you so much. Oh, might have showed them that I can provide value to them. Right? And so when you provide that value, that’s literally what Instagram is for. Providing free content that people can use, where you establish that you are valuable and then they either get on your mailing list or DMU and become a warm lead.

Annie
And then when you launch a program, they buy from you. Um, so it’s the best thing you can do is give away nuggets of gold on your Instagram. And same goes for the entrepreneurial side. You know, giving people something actionable change that they can do right now that’s either going to make their day easier, more joyful, less stressful, some kind of takeaway for them. And that just goes back to that service-based social media versus selfish based social media.

Steph
Hmm. Have you had to with that, that shift you, when you were saying you didn’t have any, um, you know, freebies or lead magnets or whatever you want to call them these days, um, you know, did you have to work on the mindset of abundance versus scarcity at all?

Annie
Oh my gosh, I’m still working on that. I’ll work on that a lot. Um, yeah, I think abundance versus scarcity mindset, I always thought that was like just about money and I’m like, no, that’s literally about how you function in your everyday life.

Annie
Like just being grateful. Like for me, abundance mindset is being grateful right now, um, for whatever you have, period. And that’s where it starts, so that if anything happens on top of that, it’s just like icing on the cake. Um, I don’t know how that’s really related to my freebie necessarily. Um, but I have and worked with that mindset shift really from May, 2018 is when that started to currently. Yeah.

Steph
Oh that, yeah, definitely, definitely a work in progress. We’re taught that, you know, the world is zero-sum game or you know, like that there is not enough to go around that it’s, yeah, we’re in competition and I know at least in the early days in my website I was like, Oh, these people are in the same space as me. If somebody is following them, they aren’t going to follow me and just, I don’t know, it just really affects how you see people or look for even ways to collaborate or network. It’s like everybody’s always trying to steal your cheese.

Annie
Um, I would say I definitely to this day struggle with the like, I love this person and support them, but should we collaborate because we’re kind of competitors. Like, and it’s part of that is like, you know, that is a business mentality. Like you do have to think about that. You have to consider that wise collaborations. But a piece of that for me is definitely that scarcity mindset that, Oh, somebody’s going to like their stuff better and they’re not going to stick with me then. And a part of that is height. Well then maybe they’re their person and not your person, you know, like coming to terms with that and accepting that is part of abundance mindset as well. Because then you’re like, well, my people are out here too, and that’s who I’m here to serve.

Annie
So if somebody likes her stuff better, that’s not that mine is bad. That’s just the, they’re their person and not my person.

Steph
So they don’t like dinosaurs. Yeah. Shit. Not into headbands. Like, yeah, maybe they, Oh my goodness. Oh, I’m, I know one of the things that, so I, I I love, uh, I’m learning from you. I, you know, I don’t purport to know everything and what are the things I really loved that you were talking about recently? And I’m wondering if you can just give us a really brief glean and then we’ll, we’ll link to your, your full podcast about, this is for people who do want to create products or services or they want to, you know, somehow make offerings and, and give people the opportunity to, to work with them. Uh, a lot of people fall into the trap of doing the, you’re talking about creating a freebie, right?

Annie
So create your freedom. I can see her on video and she’s shaking her head like, Oh my God, I can’t believe I fucking did this. I did it. Say hi dad. I just cringe because yeah, so we start with the free thing and then you build, build and build and build from there, right? And like, yeah. So can you tell us why for anyone who is thinking about making, making a product or is dreaming of ways that they can work with clients, why starting from the bottom and going up is a bad thing.

Annie
It’s just, Oh my gosh. So like the pain comes back to me. I know when I think about it, especially when you’re starting off. I think that doing things, starting a freebie is not the way to go because one, it doesn’t build confidence for you. Um, it is a way to build a list, right?

Annie
But I would much rather you build a waitlist for something that you are going to make money off of and get testimonies from and build income off of and then come up with the freebie afterwards. Um, because for me, you, you make the freebie and then what? Then you make like a $20 thing and then you make like $100 thing and then you don’t know your value and you’re charging under and you’re not working with who you want to work with because you’re only giving away free stuff. You’re not actually filtering out people who want to work with you. So there’s just so many things wrong with starting with a freebie. Yes, I think you need a freebie, right? But not until down the road until you’ve established your high-end offer or whatever it’s going to be for you. Your one offer, your two offers and then you can have a freebie one.

Annie
You have income too. You have social proof that what you do works three, you have a list that you are building via your waitlist. You’ve got an audience, right? So now we can make a freebie to then build some kind of funnel. Now we can worry about the funnel. Now we can spend time working on that. That will eventually make you know passive income because ideally that freebie will lead to your mid offer and then your high-end offer or getting them on the waitlist for your high-end offer or whatever. But spending time on that, in the beginning, is just ludicrous. It’s going to drive you crazy and you’re not going to see results from it. So you’re going to be discouraged. And it’s just so, so bad on so many levels. Starting with free [inaudible] it’s just not good.

Steph
So we’ll link to that podcast episode so people can listen in detail cause it’s really great. Yes. The devil’s advocate question I’m going to ask you go for it is, but Amie, what if I don’t feel confident, experienced, uh, [inaudible] et cetera. Enough. Okay. Two, do those, those higher offers for people. And also, what if I’m a selfish question, I’m an introvert and working with people one on one is like, it takes a lot of energy from me and I love people. Yeah. I don’t know how many people I can work with one on one. Yeah. What, what, what then? Yeah.

Annie
Um, so I don’t think that everyone has to start with one-on-one. I say in my podcast that one on one is a great place to start, um, because it’s a great place to establish your philosophy and get that, um, experience that you need to then make some kind of group program. But I do think that you can start with small group coaching if that is something that sits better with you. Because I also teach that your business needs to sit well with you like you need to do whatever type of coaching you want to do. So if you don’t want to do one on one, that’s fine. Your high-end offer can still be group coaching. Right. Um, so you can start with that. That’s fine. But you do, I would suggest starting with something that is a smaller and higher ticket, uh, just because of working out kinks [inaudible] and things like that.

Annie
Um, and then obviously making a larger group program or an automated program from that, once you have that philosophy and onboarding system and everything figured out. Um, as far as the, I don’t feel like I know enough or I don’t feel worthy of posters of a charging X, Y and Z. um, I struggled with this, in the beginning, a lot. I really struggled with this, like I said, may of 2018 is really when I like, I feel like I started a new business, um, in may of 2018 and that was when I stopped charging with my wallet. Right? Like I stopped charging with my money mindset, so I was charging what I think I could afford, right. What I think people could afford versus what I was actually worth. Um, and I think that a lot of that comes from self-worth issues.

Annie
I think most everything comes back to self-worth issues. Uh, to some extent. Um, but I think that also having your, your client’s lifespan made out. So like knowing exactly what your client onboarding system is exactly what the process is, the promise of your program and when you know the promise of your program or coaching or whatever it is that you do, and then you also know how that person gets from point a to point B, whatever that promise is. Um, you’re a lot more confident and charging for whatever it is that you want to charge for. And I think that a lot of the lack of confidence in charging X amount is just your lack of knowledge around and confidence around your own offer, right? Because when you’re confident around your offer and you know you’re going to get people from point a to point B and you can effectively communicate that, you’re like, no, it’s legit worth.

Annie
It’s worth, it’s worth more than this and I’m giving it to you at this price because we should always overdeliver, of course. Um, so I think getting clear on those things, like I said, your actual offer or getting clear on your offer, getting clear on how to communicate that and every nitty gritty detail. Um, plus working on that money mindset and questioning like, Oh, am I shopping? Am I selling with my own wallet? Am I selling with my own money mindset? Um, because that might not be where it needs to be in order to make or charge X amount of money for something. So kind of a combination of both of those.

Steph
Okay. Well, thanks for answering that and indulging my devil’s advocacy. Yeah. And I think there’s also a piece of that too, right? Where if you’re not confident about your offer, yeah, it’s hard. You just don’t want to tell anybody about it

Annie
. Yeah. You won’t, you won’t sell confidently or nearly as often as you need to be. Um, and people are gonna feel that, right? Like you’ve been on the receiving end or witnessed people on Instagram selling when it’s kind of like wishy-washy hesitant, you’re not really clear on the result or how it’s going to happen. And you’re like, yeah, no, not enticed by any of this. Right. So I think that uh, clarity goes a long way in taking the time to get clear on your offer in the nitty-gritty aspects of it. Um, help build that confidence as well. When you know that process, like, no, I’m going to take you through phase one, phase two, phase three, this is what’s going to happen. Um, and obviously that isn’t what sells, but that does let someone know.

Annie
Like I didn’t sign up for one of a mastermind that I was invited to because I couldn’t see the process. Like, you’re promising me this, but I don’t actually see how that’s going to happen in this span of time. So just not signing up.

Steph
I love that. We were talking earlier off air, I asked him, is there something, anything you’re feeling like fired up about, you want to talk about? And you’re like, no, I think I’m okay. You know, and kind of in business coaching development mode and all that, launching the Pitspro foundations and then you start talking and you said like, actually there’s one thing that I’ve been noticing on the Instagram lately that is really driving.

Annie
Yeah, let’s go there. shall we yeah, I’m sure by the time this podcast comes out, I will have posted about this. Um, but I just, I mean I hate this in fitness to any like promise of a quick fixed, um, or fast track.

Annie
I hate whether it’s in fitness or business because I just feel like it’s taking advantage of people. Um, and it’s a straight-up lie. Like there is no fast track to a hundred K get a hundred K in three months when you like literally haven’t even established business. You’re fucking not gonna make a hundred K in three months. It’s probably going to take you one to three to five years. Let’s be real, especially if you are working 40 hours a week at a job. Like I just hate those, um, false promises. I guess you will if you will. Um, the same thing on Instagram. If somebody promising like, you know, 10 X year following and like with this algorithm, good luck. Um, so any of those quick fixes, uh, especially in business, I just, I just hate because I know the grind and I did start from absolute zero.

Annie
And that’s not to toot my horn, that’s to say I freaking know, but that’s not happening. Yes, I do think on Instagram people can make money quicker by hiring a coach from day one. I do think that if you invest in a coach from day one, a good one, um, that you will expedite a lot of that growth. Right. That’s why I say one to three years took me four and a half. Um, but everybody’s story is gonna be different, but it’s definitely not gonna take you from zero to hero in 90 days. Def not happening. And I hate it cause it just like, you know, I dunno, pray on young entrepreneurs and I’m not down for that.

Steph
Well, I mean, do you think that there’s an aspect of that that sort of, um, you know, entrepreneurship is made out to be like every day you’re, and I mean, we’ll talk maybe about, um, where you spent, you know, a year, uh, you know, traveling and stuff, but do you think that there’s an aspect of, it’s like what it’s going to buy you, um, in terms of, you know, time freedom or you’re just going to be, you know, drinking cold drinks on a beach somewhere and it, you know what I mean? Like you think that it’s just that desire to, um, create something that is like, is just money. You were like passive income money rolling in. I mean, like what, like, where do you think that that draw comes from? Do you, do you think it is people want more autonomy? Um, do you think that they want that promise? Like why did they, why do you think people get hooked into that stuff?

Annie
Um, I definitely think it’s kind of like the buzz word. Like, I think six K or six, eight, six K six figures is definitely six figures or 10 K months are definite buzzwords. Um, they are, I think, a natural milestone for fitness professionals in the online space. Uh, so I see why people are using that. Um, I’m not down for selling it in 90 days. Um, I’m down for selling any tickets or foundations.

Annie
I’m like, you’re building the foundation of your business. Okay. So you can eventually have those, you know, from zero to two, two to five, five to 10 K months down there. Once you put in the work, once you grind at once, you, you know, build your website because you’re doing everything by yourself in the beginning. Um, so yeah, I think that you know, you’re selling the dream. I think that that’s what they’re selling, really the like three-year dream, but they’re selling it for 90 days if that makes sense. So, yes, like [inaudible] I tried to keep it real with my following. Um, and I do celebrate like from October to December, I will not, you really have to, I will make income but I don’t need to. Um, and I will, you know, I’m about to go on a two-week road trip with my husband to Canada and we are going to travel the world again in 2020 and that’s five years after I started my business and I still want to do a lot more.

Annie
Um, and so I don’t, I’m like, yes, please have this dream but also be realistic about how you’re going to get there and how much grind. Like I love the word grind for, I love the word grind for training. I love the word grind for business because it’s just, I’m not about over. Um, what is it called when you like frickin bedazzle something or whatever, like making it into some fantasy, but I’m like, no. Ideally you’re like, you’re going to be motivated to work out a percent of the time. [inaudible] it’s why they call it the grind. Just get your ass at the gym, do the work. I love lifting weights. It’s still a grind. I still have about 500,000 other things that I can choose to do every day. Right? And so I think that that’s the same thing with business. [inaudible] let’s, let’s maybe be more realistic with the fact that you’re going to work your 40 hours a week job and then spend every Friday afternoon and Saturday and Sunday absolutely working until you like your eyes are crossing, looking at the computer to build your online business.

Annie
That’s [inaudible] that’s what it takes to do this. Um, and so, yeah, and those are the types of people I want to attract. I don’t sell quick fixes because I don’t want to attract people that are looking for that. I want people to understand and are here for the long haul, like building a legitimate business that is authoritative and authentic and not taking any quick fixes along the way.

Steph
How important is it to, uh, I don’t know how to phrase this because I feel like there are lots of people who have come up on Instagram. It’s obviously been really great for their business and just in terms of getting a following. But, uh, I think we, you know, the last time Instagram really shat and just didn’t work for like a day, remember that? Yeah. Oh no. What if this went away? Yeah. You know, how important is that push-pull if you will, between the social media and then your own content? Because we even saw, and we’ve seen this year with some of, um, Google’s algorithm updates and everybody’s like, well, your website is like your thing. But it’s like, well, if we’re talking about traffic, I mean, okay. It’s not just, it’s not always that simple. So how do we, I like, if you want to get into this online space or you are a coach who does want to, um, further your online business or you want to use social media, I mean, like, what’s the, what’s the, what’s that push pull? What’s that ratio of, how much time do we need to be spending in both of these buckets? Uh, 50 or so to say.

Annie
Yeah, I think that social media is a great place. I don’t have like a concrete answer to that because I still navigate that myself. Um, and it is honestly why I am in a mastermind right now.

Annie
I’m in, one of the things they’re having us do is create a freebie to build our lists, which is something, one of my goals for 2019 was to build my list and I really haven’t pushed that much outside of my wait-lists for things. Um, but I do see how effective waitlists are, or I guess, um, like segmented lists are so much more effective than just having one main mailing list. Um, but as far as social media goes, I think it’s the best place to build an audience because I think that that is the place where people are most willing to be. It’s where they already are. So it’s less work for you. I do think we need to meet people where they are. Um, and they definitely are on social media and that’s going to be different depending on, you know, if you have an older clientele, they’re more likely to be on Facebook.

Annie
Um, if you have a younger clientele, obviously Instagram, um, if you’re into recipes or, um, you know, I think that I’ll probably use more of Pinterest for like my world travel lifestyle stuff, um, because that’s what my clientele use it for. So I think we need to be on social media. I would suggest choosing one. Uh, I think that people try to be on like 15,000. They’re like posting on Instagram and then it goes to Twitter and then it goes to Facebook and then, okay, well those platforms hate that anyway. They want organic stuff from the actual platform. So if you’re doing that, stop it. Um, yeah, I think you should choose one. So choose one Instagram or Facebook or wherever your people are. Um, and then as much as you can push them too, a mailing list, um, somehow, so whether that is just newsletter signup, whether that’s a waitlist just to get them somewhere else outside of the social media.

Annie
And I think that, um, something that’s undervalued a lot is DM conversations. I think that if you are going to be on social media, um, if you’re gonna be on Instagram, I say social media and Instagram, like inner intertwinable, that’s how I see them. Um, but yeah, getting people into your DMS I think, uh, builds a relationship a lot faster. Um, and you can get those people onto a mailing list a lot faster as well. Then just having your link in your bio, if you can help it, your link in your bio should always be to your mailing list. Um, obviously if you do have a freebie, that’s where that comes in. That’s where it’s ideal. Um, but if you have an offer, just get them on the waitlist cause that’s where you’re gonna make money from. So let’s get them to the waitlist.

Annie
Businesses need to make money and then develop your freebie later and that can go in the link in your bio. So I think we need to be on Instagram or social media because that is where people are. I think this is totally an opinion. This is not science at all. I haven’t read anything. Don’t know. Um, but from my own traffic on my website, I guess, uh, very few people are using Google to search for like my offers personally. Um, they’re coming from Pinterest or Instagram, uh, mostly actually from Pinterest and I’m barely on Pinterest, which is why I think I should spend more time there, unfortunately. Um, so yeah, I think that with the algorithm on Google being on Instagram is that you’re going to build a relationship faster and you’re probably going to get people on a mailing list there as well. And that’s again, just an opinion. I’m not sharing any data on that.

Steph
I mean from, from your, from what you’ve seen people you’ve worked with, maybe your own, your own experience. [inaudible] our people are people who are your ideal customers who talk a lot about that in the business world. Like they’re like the person who’s a perfect fit, who reads your stuff and is like, Oh my God. It’s like you’re in my brain, right? Yes. How did you know I needed to hear this right now? Like those are those people, right? Are, are those people, you know, are they just like, yes, I’m going to buy this thing. It’s the first time I’ve seen this or are does it take that relationship-building to the point where like you probably want to get them off Instagram and onto a mailing list or something like that? Cause I think there’s a perception that everybody who has, and I’m talking about people that are like half a million-plus are just like rolling in the money and um, you know, like I think sometimes the perception is you need to have [inaudible] massive, massive following if you’re going to, to me, you know, a business work.

Annie
Yeah. Um, I know people that make six figures that I’ve made, you know, 20 grand in a month and have under a thousand followers. It’s, it’s not needed. A large following is not needed. I believe that for a long time, which is why back in the day I pushed to get a large following. Right? I thought I needed that like 10 K Mark and I was going to make money, which is like so not logical if you don’t have a clear like getting people on a list and then some kind of way to get your offer in front of them and build a relationship and make those cold leads into warm leads and then warm leads into hot leads. You’re not selling anything, nobody’s going to buy from you. Um, so I do think it depends though. Like I just had a girl enroll in fits for foundations and she found me a week ago.

Annie
So I think it depends on how well you communicate [inaudible] um, what you’re there to do. Like if anybody follows Rachel Bell, that’s not, it is so crystal clear what she does. She has one offer, she helps people get to six figures in the coaching space with her OCA plan. It’s all over her Instagram. It’s the only thing you see, which isn’t what I teach. I do think to be organic to the platform, you need to be a real human too. [inaudible] and that needs to come out obviously. But that’s my philosophy. But I do think that it’s your level of clarity and communication and consistency that kind of dictates how long it’s going to take someone to throw their credit card at you. So, like I said, I had people and for built by Annie as well, people that just found me and signed up when I was doing my launch.

Annie
So I think it really depends on, um, how well you can communicate that. And obviously I do have systems set up too, you know, email launches and things like that that are happening. Um, it’s not just that I post on Instagram and then they just go and roll. Like there’s a lot of stuff that happens in between there too, so I don’t want to oversimplify that either. Right. Yeah.

Steph
That’s kind of what I was getting at. Like sometimes there’s tons of steps that you don’t see. Yeah. Um, okay. Yeah, that’s it. That’s all. That’s all really helpful. And I’m hoping that people listening who, who do have an aspiration to put themselves out there, they’ve been holding back on getting it, getting started, right, that they’re gonna listen to this. And go, okay. Like I’ve got some ideas of things that I can start doing right now. I’d love to shift gears really briefly and ask you about your trip that you took Oh yeah. Around the world. Yeah. And what that was like, cause I know that you’ve been kind of transparent about like the fact that you were going to be the main income. Yeah. Uh, you know, provider and, and things like that. And not only just dealing with moving locations. How many different places were you in 25 countries? 25 countries. Oh my God, my brain hurts.

Annie
Wow. Yeah. Okay. And what was it like to be, to say, okay, well I’m going to be the one who’s providing the main one who’s providing the income in this scenario? To be honest, I thought back to our conversation that we had in like 2000, I don’t know, 14 or something. I called you and asked if I could ask about like blog stuff and SEO stuff. I don’t even know if you recall that conversation. Um, yeah, I emailed you and I was like, Hey, I know. Yeah, yeah. I want a blog. Um, FYI, blogging is so hard and it’s a full-time job. Yes. I don’t really do it that often. Um, but you talk about your situation or you talked about your situation and kind of you sink or swim, like not teaching anymore was like, okay, let’s go all-in on this. This is a sink or swim like I’ve got to make this happen or not.

Annie
Um, and I just went back to that conversation in my head when Nate was like, I want to travel the world for a year. And I was like, okay, I can make that happen, so I need to make that happen. Um, so it was kind of that sink or swim like we’re taking off. At that point, I was making about two and a half K per month, which was fine for areas of South America, but I knew that like when we got to Europe and that was not going to fly when we, and again we had some of it planned. So I think we spent like 15 grand upfront and had like six months across the year booked of housing. So, not like the first six months folks, but um, enough throughout the year so that I felt comfortable like okay when we get to South America, my income is mainly just food and like transportation and stuff like that.

Annie
Um, but that’s why I say I like remade my business cause we took off in may of 2018 and that was kind of like, okay, I need to make more money, I need to get more efficient, I need to really build the business that I’m going to have and I spent annoyingly long hours in Santiago, Chile, you know, kind outlining how I was going to fix my business, looking for gaps in it. I’m looking to where, like I said, I could be more efficient, I could serve the same amount of value but in less time and make more money. Like that was the goal of that. I read that big leap and really tried to determine my zone of genius. I came up with a mantra. It was like this whole like business self-journey I guess, um, when we took off because I didn’t have a plan to make more money when we took off, it was legit sink or swim situation.

Annie
And then in the course of May to January, I went from that two and a half, K to 10 K eight months with the fitness alone. I hate when people are like, when people who coach fitness coaches claim that they’re making 10 K, I’m like, that’s because your coaching business like it’s a way more easier to make money coaching business than it is to coach fitness. So I do try to make that clear for people that I’m like, no, that’s not, I didn’t make more money because I started a coaching business. That was me. Um, you know, really looking at my ideal client and how I wanted to serve people and systematizing all of that. So yeah, that was the bulk of South America, which was may to September, Chile, Peru, and Brazil was really just rebuilding my business while living in another place.

Steph
What, what do you think, um, was probably the biggest lesson that you learned and maybe what was the biggest regret that you had? I know not necessarily fitness-wise, like, like, like that dish you ate in, like whatever. I don’t know. I don’t know. Like what do you think was the biggest lesson in the various regret read that you had?

Annie
Uh, the biggest lesson, I dunno if it was a, um, a lesson so much as I just learned, like to go with the flow. I am a type a I S T J um, eight on the Enneagram. Like I do not go with the flow. I do not like being flexible. I like things to go my way all the time. Um, and that just is not an option when you’re traveling the world hold for a year. Uh, things go wrong. The wifi is shit in so many places. Uh, and so I kind of had this like self-revelation of like, I can keep trying to run this show or I can make plans and be open to those changing and choose to be more flexible.

Annie
Um, and I definitely brought that home with me. I am a way more flexible. I would actually say Nate is the opposite of me. He is like tight B, go with the flow, feels restricted by having plans. I’m like want to plan every day, hour by hour. Um, I would say we both came to the middle a little bit so he actually got less flexible and like more irritated and wanted more of a plan. Um, didn’t like the level of chaos that comes with traveling the world. Uh, so I think we both kind of came more towards the middle in that experience, which I think is cool because we were both, I would say extremes before. Now we’re a little more towards the center, a little healthier. Um, biggest regret. Um, I don’t know if I have a biggest regret. I mean we got stuff stolen and uh, didn’t know we needed a visa for Vietnam, so we had to get those expedited and missed our flight.

Annie
Um, yeah, I dunno if I have my biggest regret. I think it was like overall it was a pretty sick experience. Um, and we planned pretty well, uh, for it. I think. Um, I guess, no, I don’t really have a big regret.

Steph
Okay. If you’re going to go back, backtrack next year.

Annie
Yeah. We, um, we are starting in 2020 again for around two, but it’s going to be split up. So we’re going to travel, uh, in January through may, June, and then come home for summer Pacific Northwest. Want to be here for the summer. Um, and we just don’t like being out when the bulk of travelers are out and about in the summer. We’re like anti tourists, tourists. Um, yeah. And then we’ll start up again in September through December of 2020. Awesome. Yeah. So excited. Yeah.

Steph
Alright. We’re going to be following along with that. Yeah.

Annie
All, all the amazing details. Yeah. Well, this was such a fun conversation. Yeah. Thank you for your transparency. Thank you for your, you know, giving us some business nuggets and, and sharing that stuff. Will you tell people where they can learn more about you and what you offer in terms of fitness, business, your podcasts, all that good stuff?

Annie
Yeah. So, um, everything is pretty much anniemiller.co so on Instagram it’s just @anniemiller.co. my website is AnnieMiller.co as far as podcasts go, you can find me on iTunes or Spotify at the FitPro podcast. And, um, as far as what I offer, basically, uh, I offer year-long programs, um, either one on one or three different tiers of a templated program that you can follow. It’s called built by Annie. Uh, and then, you know, I have some educational resources. That’s kind of my thing.

Annie
So the big lift audit where you can video yourself and then I give you, you know, based on your video, you need to add these exercises or assess yourself or whatever, a movement, one Oh one that takes you through a bunch of, um, movement patterns and I coach you through how to do those. Uh, and then on the business side, Fitzroy foundations is my baby. That’s a six-week course on helping entrepreneurs in the online space who are in the, uh, you know, who are fitness professionals, um, kind of start from zero and build the foundation of their business. Uh, you know, no promise of making 10 K in the six weeks, uh, but you will have a lot more clarity, um, and an actual action plan of moving forward, not feeling like your head is spinning or you have analysis paralysis or anything like that.

Annie
So that’s kind of what I do and who I do it for. I love it. Yeah.

Such great stuff. Uh, everybody who’s listening, if you are looking for more clarity on your business, if you are trying to, uh, unfuck your movement, um, it’s like the best way I could think of to say that. Then definitely go check out all this stuff. We’re going to like all of that in the show notes so that perfect people can just hop over and click around or just go to anniemiller.co and you make it painful, easy. Like what are you here for? Yup. It is our business. Like, you know, choose your, choose your, your path and follow it and see where it leads you. Yeah. Well, thank you. Oh, well Amy Miller, thanks so much for being on harder to kill radio. Thanks for having me.

Steph
Okay, there we go. That’s a wrap on this episode with Annie Miller. I love her. She is such an amazing human being. I love what she’s doing in the world and she’s so committed to showing up and helping people really find success in their own way, being true to themselves in the online space, especially in the world of fitness business, so very grateful to her for coming on the show and sharing her expertise. If you want to grab the show notes for this episode, including a complete transcript, make sure you get your took us over to Steph gaudreau.com there. You’ll find all of the podcast episodes from harder to kill radio, all 253 of them and counting and yes like I said, full transcript for this. You can also find all of the links to what Annie is doing in the world. Go take advantage of all of her stuff.

Steph
Her training is top-notch. She is so whip-smart. She has a podcast. Go dive in, especially if you’re interested in building a fitness business online. Remember if you have a question that you want me to answer on Friday’s episode, that’s fierce love Friday, head over to Steph gaudreau.com/message leave me a voicemail with your question and I will pick one and answer it on the upcoming show. Remember to hit subscribe on your podcast app. However, you listened to this show today, hit the subscribe button. That helps immensely. It helps the show to grow organically. It helps new people to discover the show, and I cannot tell you the number of folks that I’ve heard. Hey, I found your show randomly and I just happened upon it. That’s how that works. I would be so grateful. Hit that subscribe button. Okay, I’ll be back on Friday for an episode of Fierce Love Friday, and until then, B U L

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2 Responses

  1. This is the podcast episode that I most needed to hear right now. As an aspiring online fitness coach, I am feeling all the things you two touched on. It’s good to know that what I’m feeling is normal. But I also feel like I got some actionable next steps. Thank you for introducing Annie to us.

    1. I’m so glad that this podcast resonated for you Julie! A lot of the things Annie talked about are so applicable and I hope they also brought you peace of mind. You aren’t alone in a lot of the things you’re feeling!

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Hi, I'm Steph!

Lord of the Rings nerd, cold brew drinker, and depending on who you ask, crazy cat lady. My mission is to help you fuel for more, not less: bigger muscles, strength, energy, and possibilities. We’ll do it with my signature blend of science, strategy…and a little bit of sass.

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