Harder To Kill Radio The Importance Of Defining Success For You & Your Goals w/ Lindsay Cotter

The Importance Of Defining Success For You & Your Goals w/ Lindsay Cotter – Harder to Kill Radio 243

Lindsay Cotter of Cotter Crunch started her blog over 10 years ago as a way to share her recipes and food photography. What started out as a side project has exploded into a thriving business and its all thanks to Lindsay’s courage to go after the dreams she had for herself. In this episode, we are diving into everything from creativity to overcoming challenges and how to define success so that you can achieve the vision you have for your life.

Harder To Kill Radio The Importance Of Defining Success For You & Your Goals w/ Lindsay Cotter

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Evolving, Expectations, & Taking Risks

Lindsay believes in the power of sharing our tricks of the trade in order to build each other up and make each other better. Today she shines a light on everything from finding the motivation to achieve your goals, to why you should never be afraid to outsource what you don’t know about your business and how to use gratitude to focus on what’s going right instead of what isn’t.

It is important to give yourself time to evolve, set realistic expectations when it comes to your business, and take risks towards things that are bigger than you. If you are looking to take that next step with your business but are letting imposter syndrome or intimidation stop you, Lindsay is here to inspire you to go after what you want, appreciate the present, and have faith that it will all come together in the end.

How are you working to bring your goals, dreams or vision to life? Share the ways that you are investing in yourself in the comments below!

On Today’s Episode

  • Skills that can help you stay motivated when working in the online realm (21:14)
  • Advice for those who want to create an online presence but don’t know how (31:28)
  • What it is like to create your own studio space and grow your business dreams (35:40)
  • How to find the courage to face your financial fears and really invest in yourself (38:25)
  • Ways to stay connected to joy despite the negative feelings of ‘what if’ (42:15)
  • The importance of redefining success as it relates to you and your goals (45:20)

Resources Mentioned In This Show

Nourishing Superfood Bowls by Lindsay Cotter

Cotter Crunch Website

The Gathering Place Homepage

Follow Lindsay on Instagram | Facebook | Twitter

Order The Core 4 Book Here

Nutritional Therapy Association Website


“I love being able to help people in their zone, what they are doing, whether it be photography or not, I just know that everybody has this gift to shine.” (9:26)

“What can I do in 5 years to better my skills, what can I figure out about myself in this process? How can I bow down my goals and then just give myself a bunch of grace, because you’re gonna have hard times and mess up.” (23:16)

“One thing that is always in the back of my head is, ‘if I were not a blogger, what would I want from this website, how would it benefit me?’. And then you kind of see it from there, and you can even ask your audience too because that’s really what you are there for.” (31:16)

“I wanted to push through those barriers because the vision was greater than the fear of not succeeding.” (41:26)

 “As humans, we were created to learn more we were created to try new things and I think that is what makes us successful, knowing that we have those opportunities and taking those risks.” (46:40)

The Core 4 is now available! Click here to get a free gift when you purchase. Thank you so much for all your support!

Harder to Kill Radio is sponsored by the Nutritional Therapy Association. Registration is now open for the NTA’s September class. You can learn more and save your seat by clicking here (and don’t forget to mention my name on your application!)

man and woman cooking in the kitchen with veggies and chopping board

You can also try out their free 7-day course, Nutritional Therapy 101 by clicking here.

243: The Importance Of Defining Success For You & Your Goals w/ Lindsay Cotter FULL TRANSCRIPT

Steph: Hey there. Welcome to Episode 243 of Harder to Kill Radio. I’m your host, Steph Gaudreau. Thank you so much for joining me on another episode of the Tuesday show on the Tuesday show. I welcome an expert guests, sit down with them, find out why they’re passionate about what they’re passionate about, and see what advice and perspective they can offer you as you make your way through the world. Today’s guest is my very good friend, Lindsay Cotter from Cotter Crunch. Lindsay and I have known each other from the online space for several years now. We’ve yet to meet in person, but I hope that happens soon and Lindsay is one of the most kind creative and heart centered people that I know. She’s coming on the show today to talk a little bit about creativity. Of course, we’re going to be talking about photography and more importantly about this.

Steph: Some of the changes that she’s had to face and her personal and professional life and what it takes to have courage to really go after the bigger dreams and visions that you have for yourself. She’s really opening up in this episode and letting you in on her own journey and her own process and I think that that’s just so incredibly useful and helpful and important. Would love to remind you about picking up a copy of the core four, embrace your body, own your power, which is my still new book that’s out in the world. Hearing stories of how this book is impacting women is just making my entire life and I would love for you to go find one and read it and explore it and let me know what you think. So you can find a thank you gift also for ordering The Core 4 when you visit core4thebook.com. That’s the number 4.

Steph: Just enter your name and email and where you got the book and I would love to send you a free gift as my thanks to you. And of course one of the pillars in The Core 4 is to eat nourishing foods. One of the most impactful things that has happened in my professional life is going through the Nutritional Therapy Association’s Nutritional Therapy Consultant program. In 2018 I had the really good pleasure of being certified as a Nutritional Therapy Consultant through the NTA and they also train and certify Nutritional Therapy Practitioners. What I really learned was the bio-individuality and range of nutrition strategies that can really support individual wellbeing. The NTA really does such a great job with providing students with a range of different educational tools, different techniques to really work with people one on one in such a powerful way to uncover nutritional imbalances and what to do about those things as well as different things regarding lifestyle in their clients and of course they also provide training on how to launch a successful career in holistic nutrition. You can learn more about the Nutritional Therapy Association at nutritionaltherapy.com they also have a free seven day course. I would really encourage you if you’re curious to check it out and you can find that at nutritionaltherapy.com/nutritional-therapy-101. Okay. Without further ado, let’s go ahead and jump into today’s episode.

Steph: Hey there, welcome back to Harder to Kill Radio. Well this is a show that I’m really excited for. I’m excited. I get excited about all my guests because they wouldn’t be on the show if I didn’t think they were cool. But the, uh, the show today is going to be even more special because I have formed this really cool friendship with my guest today and she’s somebody who I look up to so very much and admire for her work and yes, that her works awesome and cool, but also just who she is as a person. And, um, so we’re just going to talk about life. We’re gonna talk about change. We’re going to talk about taking big chances and probably some other stuff, maybe like dogs and food and other things that people like. So please welcome to the show today. My wonderful guest, Lindsay Cotter. Hi. Hi. I admire you. What are you talking about? Well, I think that’s cool. There’s a there, it’s interesting to me whenever I talk to people and I fan girl a little bit over, you know, the interactions that we have and then they’re like, Oh my God, I was fangirling cause I got to talk to you or whatever. And I just think what

Lindsay: I know, I know. Well I’m a fangirl of yours always so, and I love how we formed a friendship and a bond and just a lot of great accountability along the way.

Steph: Yeah, well I think it’s really interesting because people in the online space can be a little bit a territorial, I don’t even know what the right word is. Like there are some times I think this feeling of competition, like, Oh there’s X many people that are going to my website, they’re not going to go to your website too or whatnot. And it’s just really not a great way to build connections. Oh, it’s kind of like they’re guarded. Like they don’t want that ability. I know big word again,

Lindsay: but yeah, I feel like once you’ve connected with someone, like for you, I was like, yeah, let’s just hop on the phone and talk. Because sometimes the connections through social media or whatever can be a little skewed in some and you just want to hop on a call and really get to know someone a little better. Um, and you’re in the same field. So,

Steph: well selfishly, that’s one of the reasons I liked this podcast because I can sit down and talk to people for 45 minutes or an hour. I mean, how often do you do that? Not much. That’s like talk to my mom for that long on the phone. But that’s about, well, and one of the things that I really appreciate about appreciate about you, and this kind of goes back to, we’re gonna talk about all about what you do professionally and, and all that stuff in a minute. But one of the things I really love about you as a person is you’re so open. And so giving an a perfect example is not too long ago, I texted you and I was having problems with a photo of mine and it was just, it just looked so bad. And I thought, what is going on with this picture?

Steph: And I thought, okay, who do I know that is just a whiz with photography, food photography. And I was like, I’m going to ask Lindsay what she would do, like what would Lindsay do? And not only did you help me out, but you recorded this like a video and you sent it to me and gave me your time. And I just think that that is so rare. Um, and number two, again, like photographers, I feel like especially are like, well, I, I create these beautiful images, but it’s all a secret and you’re never gonna know. And I, I a hoard it all to myself and you’re not like that.

Lindsay: Yeah, no, I agree. That’s against that kind of territorial, like the ways, like what is their secret? And I feel like, like when you texted me about that, I was like, ah, I love this photo, let’s make it, I know it’s staffs, let’s really make it more vibrant, you know, herself like her colors. So I love being able to help people in like in their zone, you know, what they’re doing, whether it be photography or not. Um, I just know everyone has that like this gift to shine. So photography is just one way, one of my outlets that, um, and I feel like we should share more of our secrets because that only, that only makes us better. In fact, my husband just said that the other day, he’s sorry, tangent here, but he was like doing all these sales techniques as he’s in sales. He’s like, I don’t know if I should tell the people in my office about it cause I kinda need to keep it to myself. I’ll find new techniques. I was like, why not? You’re only helping each other like build each other up, whether it be who you know, who gets more sales or not. It’s like you’re helping that person by giving your secrets away. And it’s only car, right. You know, it’s gonna come back to them if you don’t, if you don’t do that. So, and he’s like, yeah, yeah, you’re right. I’m like, I don’t know why more people just don’t like share what, what makes them like better so that we can better each other. I don’t know.

Steph: Well yeah, it, no, but in the photography space, I mean, perfect example, when I first, when I’ve got, I got my first cookbook, um, you know, print book, contract, I thought, okay, I better learn how to take better photos. And I, uh, did a class on creative live with uh, Diane CU and Todd Porter from White on Rice Couple. Yeah. And wow, the things I learned from them. Holy cow really took my photography to this other place. And yes, there was practice and things, but like tricks and tips that I probably never would have figured out on my own and I just appreciated their, their transparency, you know. Why do you think people, especially in the photography or like online, um, food photography space are so protective of their own stuff, like their own techniques and stuff?

Lindsay: I think it’s just a matter of trying to stand out or brand themselves in this day and age, it’s like all about the brand look. And, you trying to differentiate that from other people’s, it’s kinda hard, you know, trying to really stick out in that sense. So once they find something that does make them stand out, they don’t want to share it. And maybe that’s just, that’s just my perception, but it, but, but, and it’s that competitiveness as well. But I also think with that, and okay, you share your tip that made you kind of stand out. Now you have to kind of be on your game, begin to learn more and to keep evolving. So that’s the only way I feel like you’re going to get better. But for people that just kind of want this instant fix, maybe they don’t want to share it. They just want to keep what they’ve, what they’ve learned. And maybe, um, I feel like that’s gonna make them more stepmom stagnant later. So do you think there’s,

Steph: do you think there’s an aspect of, I’ve developed this style and the style is representative of me and sort of even, you know, if someone can see a picture and say, Oh, that like, I see your photos, I’m like, that must be Lindsay’s for cause. Right?

Lindsay: That like I didn’t know I had that. I know what I like. I don’t know what I, you know, focus on, but I didn’t know that people are like, Oh, that’s Lindsay’s picture. Like I was like, wow, really? You know that, you know, my style. So I think that’s what keeps us going when other people that are might be protective. No, I must stay in these lines. I’ve got to this point, this is my photography. I’m never going to change. I’m never going to share my secrets. Um, and maybe I’m just being over too bad here, but then I think that that’s it. You’re never, unless you hire a mentor one-on-one and just, you know, get that kind of connection, um, eh, an evolve, then you’re not going to evolve. So I figure I want to always have a mentor. Always have someone teaching me new things, always learning. And I think with just like our bodies, our brains, everything else, your passions, we will evolve. And so we’re like photography and your creative outlet. So I’m just like, maybe in five, 10 years something will look totally different than what we’re doing, what our styles, everything like that. So, but we might still have like a some signature aspect to it, but it will always evolve. So the people that kind of hoard that their secrets, maybe they just won’t evolve more later.

Steph: Yeah. I was kind of wondered whether it was just like a, I don’t want everybody to be able to replicate sort of my style or like dilute dilute that style

Lindsay: form. It is that, I think so. And they’re just more protective of it. But yeah, I guess that’s, that’s their loss and able to share such a gift for a to others. I like that.

Steph: Yeah. So if people aren’t familiar with you, your website, your work, how did you arrive at the point? Well that will not give away the second part of the story, which is what we’re going to talk about what you’re doing now, like your new thing that you’re doing, but how did you come to the point where you were sharing a amazing, delicious and totally beautiful work on a website, you know, was that, did you like leave high school and think, all right, I’m going to become a food blogger or a recipe developer.

Lindsay: I’ve been thinking about this because, you know, on the podcast, like how did you, what’s your story? And I’m like, Oh my gosh, picture. My story is like a family tree. There’s like all these branches going everywhere and everything’s just like big. So that’s my, it just started off, you know, I was married, my husband, um, I was a nutritionist and, um, taught fitness classes and he was professional track athlete. This was 12 years ago and I just, you know, made the recipes maintenance. I was in charge of his nutrition and he had a website. This was in 2008 and I just started posting recipes on his website because a lot of his fellow, um, fellow athletes that he trained with were like, Oh, what do I need to eat for this, this, this, the kin Lindsay posts recipes. So I started doing that and kind of, um, posting our meals or what he was his meals and you know, daily eats with training. And then it got so much traction that he was like, okay, you need to go start your own blog.

Lindsay: And that was in 2009 so I’ve started that kind cramped in 2009 which means, yes, it’s 10 years old. Um, and I just literally had iPhone pictures and all that stuff going on, you know, with photos and just really talking about training and racism, what I’ve fed my husband because that was, that was my career was his career cause I was part of it, if that makes sense. Um, and along the way I also had a parasite that came up from my trip to Africa in 2006. It was kind of, uh, dormant. And then it came up again and my whole digestive system just went whack. And, um, I lost like 30 pounds and I literally looked like death, um, during 2011. So I started focusing on more gluten-free cause that’s what my doctor was telling me to do. And although diet change, this is, I went gluten free in 2009 though.

Lindsay: That’s when, yeah, I’ll start it. But back then there was no, you know, really gluten free good stuff out there and making my own along with his training foods. So anyways, so it was gluten free training, food, all that. Fast forward to 2010, he got injured majorly and had to take a break and there really wasn’t a comeback after that. He did really well in 2010 so we just kind of struggled to get him back in the game. And my health struggled as well. Until 2014 when he retired and said, I’m just, you know, we just need to focus on, I’ll get a real job and you can, you know, find out what you really want to do in your career. And all along I was just supporting him, trying to figure out my health issues still along the parasite. And I was still taking pictures with my iPhone.

Lindsay: Of course it was like a Dell phone or an Ikea, not Ikea, Nokia, so, you know, whatever works. But we were traveling a bunch. We are just nomads and going, going, going. So it was almost a relief for him to retire, but at the same time, very sad cause he didn’t know what he was going to do either besides maybe coach athletes. So 2014 I picked up a DSLR camera and it was like, okay, well I’m going all in on like photography. I’ll reach out to brands, maybe it can be social media managers, I can do recipe development. I worked balls to the walls in 2014 to 2015 to try to get my site going in order to support us as well while we were trying to figure out what job he could do, uh, since he retired. And then in 2015 he got a job, um, in sales and he’s, again, he’s competitive.

Lindsay: So that’s why he likes sales and has been like a whole new start since 2015 for us. And I told myself in 2014 that I was going to take five years to really master the photography recipe development and I wanted my site to get, you know, way better in those skills for me on a personal level. And I wanted a space to be able to share this, um, uh, this gosh industry with, um, whether it be a studio. Um, I also wanted to do a cookbook. So I made those goals back in 2014 and just put my head down and worked towards it. And alongside of that, I also, I don’t know whether this is like a relief or not, but in 2014 I kind of was able to heal my gut as well and put weight back on and let go of a lot of stress, which I think healed me in a sense.

Lindsay: So these days I am all about gut health and all about nutrition, but also a very, very much about mindset in that aspect. So that is the longest story I’ve told them. Like one path goes to another path, goes to another path, and now we’re all like again, 2019 on another path. But it’s been, um, it’s always been evolving. Like it’s always been evolving to what’s next in our lives. So, and I think, I’m excited about our next chapters in the years to come. And I think like we’re really starting to live now and actually starting to, you know, see the fruits of our labor after being married for 11 years. So, yeah.

Steph: Well, and I hear that throughout your story is, I mean five, five years ago, right, to say I’m gonna take five years to work on this, that’s so uncommon in especially, I feel like the online space moves so quickly. Right. You, you, it’s not uncommon to hear somebody say, I have idea. And they’re really, they really are passionate about it. They want it to grow. They’re working so hard and they get really discouraged if it’s not successful right away. And how did you stay, I mean how were you, how were you able to set that sort of like five year timeline and be okay with that as just, is that just who you are or did you have any kind of, you know, did you build any skills over the years that really helped you stay focused and say like, I’m just gonna like you said, put my head down and work and, and I’m going to keep working toward this very clear vision that I have for myself

Lindsay: in 2014 when next time when I got the DSLR camera on Craigslist of course, and I immediately called a food photographer in Austin when we lived in Austin. I’m not a food blogger and she was a professional food photographer and I said, can I just, can I just get like an hour of your time? At the time I was actually making healthy bites. I, I used to have a company, healthy bites and made these little no big balls and sold them. I was like, I will trade you. I’ll make all these allergy friendly bites for Eve. Like, I won’t have any money, but I, I’ll pay for coffee and do all this. And she was so, so gracious and we met and she said, you have a lot of potential for, um, photography if that’s really your passion. And I know your nutrition and recipes are, but you have to give yourself time. You have to give yourself time to evolve. I’ve been doing this for 15 years and this is where I am.

Lindsay: Just take it, you know, literally one year at a time study, do everything you can, but give yourself that grace. And I did. And I knew that because it was like full Sheikha took her 15 years, which most people in industries that they don’t get anywhere after five years. Same with, like I said, my husband, after five years of sales, do you get better? Like he, you have to give your Sophia for like five years is that learning process where you can take the next step. And it almost, it gives yourself permission to screw up a ton, like all a lot. So I’m like, okay, five years, what can I do in five years? To better my skill. What can I figure out about myself during this process? What can I like, dial down my goals and then just give myself a bunch of grace because I think you’re gonna you’re going to have hard times and mess up.

Lindsay: And exactly what happened when I said yes to the cookbook and I do my own photography. I was like, this is going to be so hard, but I know I’m going to be better for it, so I’m going to do it. Like that’s what’s gonna make me better. And again, that’s kind of what I go through life kind of figuring out, okay, here’s five years, let’s work on that. So now I’m literally on the next five years of our life, like, what do I want to work on? What do I want to involve? I’m going to give myself that grace to and time to get there because I feel like if people like, well, I want to be the best in a year or two, I’m like, you’re not. You can, but you’re not going to actually develop the skills and endurance you need to get there. That’s just, I guess that’s always been my mindset with goals. I don’t know how I got it. Maybe it’s just from family or watching my husband train and just giving that, you know, little by little, um, you know, intake. So,

Steph: yeah. What was it like for you when he decided he was going to retire because you had been really, you know, working as a partnership, right? Like you, you were helping him out. You were really devoted to, to helping his career and to helping him. And I was like that, that you need a team to make that happen obviously. But what was that like for you when, I guess like a, from a mindset perspective or like a, an emotional, mental perspective when suddenly, um, or after a period of time and decided that that was gonna be the end of it and all of a sudden you’re like, you had, you had to figure things out. I mean, what was that thinking process like for you to, I know you said it was kind of a relief, but what was that like for you to, to be facing kind of unlimited different things that you had and, and to know that like the next step was sort of all on you. What was that like?

Lindsay: Well, I think I wrote this like an Instagram post before, you know, those moments where you share everything. I, we both had an identity crisis. We both did because he retired and I was or is leave. But I was also very sad because I felt like our dreams like just went out the door, you know, it was like, well, our doings together are no longer going to happen, but actually it’s a blessing in disguise because it, it just means we’re shifting the dream and together we were able to develop our own goals, if that makes sense. But at the same time, we both, before that happened, we had this identity crisis. Like, what am I going to do? Like, I’m so used to being the Sherpa wife, um, you know, where I make the food and when I, everyone trains and I’m, I’m there and it’s like almost like a mom kinda thing.

Lindsay: And like with just, you know, that kind of nourishment and um, stuff like that. And he was like, wow, how do I go into this role as a husband, the provider, like, and, and career wise, it’s not an athlete. And I think for a year we, we struggled and we argued and we didn’t know what we’re going to do. And, um, we just sat down and like, okay, well let’s just do what we can do. And that’s when we got in, I guess. I said, well, I’m just going to go for this. I’m going to try to work. And it get toward that point. And he was trying to find other means of work. Um, well I’m trying to still coach and have that a little bit of identity in that triathlete and athlete field. So I would say the emotions were a roller coaster.

Lindsay: And a lot of people go through this identity crisis. Like at 40 and we went into it like at 30, so we had that grownup moment like, Oh gosh, what do we even do? So, but at the same time we had been living paycheck to paycheck, whether in his art income was just dependent on whether he won the race or the sponsorship. So that was the relief is like, okay, maybe now we can get some actual income, but we had to start from scratch from scratch. So it’s a trade off. Right. It definitely is. But we knew that going in like when we first got married. So I think it made us stronger. It really, really did. But it was, uh, it was really emotionally draining for sure. Um, but I think that ended up planning at all. It’s just being patient and seeing where it was going to take us.

Steph: Yeah. As you were talking earlier about the surgery, you’ve had your blog for 10 years. I mean, that’s a long time and I think it would be pretty easy for somebody to happen stance upon Cotter Crunch on Instagram or your website today and think, wow, like how did this, how did she do it? Right? This is like, so, you know, it looks so put together and so polished and it is put together and polished in and incredibly helpful and, and beautiful and nourishing. And it’s wonderful. And, and I think though, at the same time, right, there’s things that happened kind of behind the scenes that are really trying for anyone that has a website, first of all, and in a business. And I’m wondering if you could share with us maybe a story or, or some kind of tidbit of like, um, when things weren’t always what they might seem on the surface, um, like a difficulty you had or a challenge or something you had to figure out and, uh, and how you did it.

Lindsay: Well, there’s many, that’s my whole point. I just remember, Oh gosh. Okay. We’ll had a blog spot, [inaudible] dot com to begin, you know, did that, did they still exist? I don’t know. I think mine’s still out there. So if anyone does goes to like Cotter crimes are actually, James caught it up. Well that was my husband’s anyways, you’ll laugh so hard, but I just remember, you know, you start there and then you see, you start comparing it. I like her website. So then you switched to WordPress or whatever. And I remember trying to do everything myself. And again, I think this is like 2010 maybe. I dunno. Still kind of new. I remember just, um, a friend of mine, I think she was being nice, but also like she reached out, she says, Hey, can my husband design a logo for your website because you need it.

Lindsay: And it’s there that I kind of woke up. I was like, Ooh, I guess people come to my site. I should probably make it more like pretty an ER, something inviting, user-friendly. Before Google was all that, you know? And um, and he, he redesigned it and I was like, Oh my gosh, I have like a cool website now. And he’s from there. You just kind of evolve and evolve and evolve. So I guess my learning process is always [inaudible] you know, take those critiques and let people give you and with a learning curve and, and just be like, okay well they gave me this advice. What can I do about it? Whether it be part of your website, part of your, um, like what you’re focusing on with your business, whatever. I, I’m always open to those critiques. Um, constructive criticism to um, to make yourself better. So yeah, that took a while and then it’s evolved. I think it’s had like five different redesigns since then. Um, but one thing that’s always in the back of my head is like, if I were not a blogger, what would I want from this website? How would it benefit me? And then you kind of see it from there and you can even ask your audience too. I think it’s cause that’s really what you’re there for.

Steph: [inaudible] how you and I have exchanged many, a text message about technology issues over the years. How do you know, what advice do you have for people who are like, okay, cool. I’m down with all of this with what you said, but the technology scares the absolute crap on me. And um, it stopping me from, yeah, I have this idea or I have this thing and it stopping me from taking the next step or, you know, just getting started. I mean, how do you, how do you balance that stuff, right? Like we know the technology and everything that makes it run is important, but how do you

Lindsay: like my, not bullshit. Yeah. Like you lost all your stuff. Like how do you, how do you work through some of those like tech, thanks goodness for tech people. Now, you know, tech guys who love doing this. Um, I, I always tried to do was like, okay, I gotta figure this out, right? I got to know what to do. Um, for someone who, who failed computer science in college, that’s not my thing. So, um, I found someone that I just hired full time to help me because my poor husband was like, I can’t do this. I don’t understand it. He’s not, he’s like, you can’t always rely on me to fix things if I’ve never done this before. So, um, okay. Have reached out to a friend who was a tech person and helped me and then from, I found another tech guy, but invest in that.

Lindsay: And then what I have him do is always make videos for me. So I understand because he knows that I’m very just, I don’t learn well with someone typing out, okay, do this, this and this. Like can you please make a video so I know what to do on the back end because I have no, like you can put it in email, but I don’t, this is not how I learned. So reaching out to someone who understands the way you learn technology and then having them work for you or part time or just, you know, demonstrating tutorials where you can learn it and save it has helped me a ton. Um, and cause no matter how much you Google things, it’s like there’s only so many forums you can check about how to do this or that when, if you’re a visual learner, if you’re someone that you know, um, doesn’t work well with technology because of that. So that’s how I’ve done it. And I so, so thankful for the people out there that love doing technology and have that gift because I absolutely do not at all half that. Yeah. That’s how I

Steph: yeah. Can always find somebody to help you out. And there’s so many different levels of, you know, somebody who’s just starting and they just want to get some, you know, they want to get clients and experience all the way to the concierge, you know, top of the top. So they, I say that’s an investment. Like if you’re going to put money into something,

Lindsay: to make your business grow, and that’s a stressor for you, outsource it because that will pay off later when you have time to do what you need to do and are not trying to spend two hours Googling what to do about, you know, some of the tech stuff, which happened to me quite frequently and I look up and the whole day was gone.

Steph: You know, I’d take Ken, it creates a vortex of time

Lindsay: I don’t get, and I would flip out because it just, it was such a stressor and that I didn’t need to worry about it if someone else was taking care of it and just updated me on things.

Steph: Appreciate that. So I want to shift gears just a little bit and talk about something pretty big that you recently did. And I remember, you know, again, chatting with you about it and you are just thinking, Oh my gosh, I don’t know what I’m doing. Like, what is, what am I doing? What am I doing? Is this going to work? Like, how’s this gonna happen? And yet, uh, it’s, it’s, it’s happened. So I’m wondering if you can tell us about your new venture and specifically just walk us through the process of what that was like to face a decision that was so scary for you and yet continued to move forward. We’re talking about the studio. Yes. Yeah. I should have clarified that and I’ve got a couple things going on in your life.

Lindsay: I’m calling this the year of investments. Let me just throw my money everywhere right now. Yeah. Um, yeah, so I, I have been looking like, so for five years or more of creating a space, a studio space, because one, I really don’t work well at home. I love being at home, but it just conflicts with personal life. Um, and I’ve been doing that for, gosh, nine years. But, um, I wanted a space where, like I said, that people could, I could share with people, um, that have a gift to give to others or a gift to the really, um, a creative outlet, some something. And it’s the studio. Um, it’s not really for just like for talk, for your cooking or anything like that. It’s for anybody that wants to use or have a space to use, um, to grow their business dreams or to teach others. Um, and I love, and this is a process because I went through so many impostor syndromes, like, um, it was like I was going to get this in January and I was going to have like a cool sponsor and all this and then it, and then it didn’t go through because of some other issues and I thought, Oh, well, I just don’t deserve it.

Lindsay: I just don’t deserve it. I’m just talking, I get it. And I went through, you know, the pouting phase, right? Yeah. I’m just not good enough yet. And my husband’s like, why are you talking about like, you good enough, you’re not making this for you. It’s for everyone else. And if you want a space to work and then we still need, you need to, to get the space. And he’s like, and really, I don’t want you to work in the house anymore. It’s kind of annoying when like you’re always working. So, um, so is it all right? Well if it’s gonna happen, I’ll just keep asking. The landlord that I was working with for any space that comes up and the space came up that was more than perfect in the first one. It was cheaper. It was had north-facing window. It was beautiful and it, but it was completely empty.

Lindsay: It’s in this old school that was renovated in 1912. Um, and, and they’re like, yeah, here you go. So this one, the other one had a kitchen, this one didn’t, it’s like it’s completely empty, but you can do anything you want with it. You can put in a kitchen. I was like, Oh, okay, here we go. So now we’re going to remodel this whole thing and I’m going to invest so much money in it and pray to God that it works. Like it comes out to be able to use and like, it’s not crazy amount of money that I’ve just to make me panic because money in general already makes me panic. So, um, I just, I just had this feeling like you have to do this, this is going to be so hard to, so challenging, but, um, this is a fear of yours.

Lindsay: Do you need to face, not only for just that building it like I always think of field of dreams. If you build it they will come. But it’s more of like facing your financial fears of investing in yourself, if that makes sense. Like, so we built it, my husband and I just, we’ve got people, um, who had magically had all these people just come in and help us. Um, the connections know that we hired and all these people became our friends and in this community here in Utah. And it was such a blessing to be able to actually find like these amazing people that have all these other gifts that help them do that, build a studio. And then, um, it came together with took like three, three months or so, but it’s up. And, um, I had my first workshop actually last weekend and it was amazing.

Lindsay: And, I just, I cannot wait to be able to share this with more people and I’m just, I’ve been emailing other people that are my mentors saying, Hey, come use this face. I would love for you to host the workshop. I, and that’s what I feel like I’ve been called to do is like, I really want to have like that universal space for people to either learn or use it or I don’t know. So, um, I, and I love that when people walk in, even people delivering groceries, do they go, wow, this is really beautiful and this is really, I feel like such, I’m at home, I’m like, good, I want people to feel at home here and just so like alive, you know, whether it be you just are invited and in that aspect. So, so yeah, that’s kind of the process has gone through.

Lindsay: So,I feel a lot of relief but I’m just more excited about what’s to come with it and being able, again, I know I say this a lot, but to share a space with others in the same industry and um, or just people that are excited to share their passions, learn, teach, whatever it may be. Two things. One, I totally want to live there cause it’s like, it’s so beautiful. My house I own my house is like, looks like crap compared to that. I feel like put everything in there and then I go home and like, wow, wait, it’s on my cooking side. I’m like, Oh we have like one pan at my house and like all this stuff.

Lindsay: And too, I mean, how important to you was the vision in, in having something to kick, keep, like pulling you forward when you did run into stumbling blocks along the way? I mean, how important was that to you? Um, it was very important in that aspect that like my dad is an architect and he designed the kitchen for me and I, and like got everything set up. And, um, that was, that, that vision was, it’s like it’d be more special because I knew like it was part of him and his, his creativeness that his, he’s worked for this for gosh, over 50 years, you know, uh, loves him. Funny. He does and he’s been an inspiration to me. So I felt like I, not that I wouldn’t want to let anybody down, but um, I wanted to push through those barriers because the vision was greater than, than the fear, um, of not succeeding, if that makes sense.

Lindsay: And even if it didn’t turn out the way it did, like if there was just like kind of hodgepodge getting it together, I knew that eventually it would become something, um, greater in the end. Um, no matter how it looked at the beginning. So all of that. Um, we talked a little bit off air about this concept of foreboding joy and, and I’m, I’m glad to hear you say that you, you know, you had your first workshop and is so exciting to be able to do that, but, you know, how do you, how do you let yourself kind of relaxed into things and enjoy them when there’s always this potential? Like what negative, what if floating around out there in the ether? I mean, how do you stay connected to the moments of, of feeling that joy? I don’t think I ever, I didn’t allow myself for a very long time.

Lindsay: And I guess when you watch Brené Brown, that documentary that really hit me, like, wow, I, and I had to actually go look that up and [inaudible] and I, and then I realized, wow, okay, I do that. I have this process. Like we get somewhere where you don’t really enjoy something because you’re always worried about the next thing. And, um, and maybe it’s just getting older, but I realized I don’t want to go through life anymore. Always looking at, um, something bad. Could happen because something, cause right now is, is nice. It feels good, you know, that kind of thing. I want to really, I guess sink in to the present. Whether that be like something to celebrate are, um, some, you know, or something to look forward to the next day. And that, I think that’s what helped was a studio was like seeing like the, the structure of like the cabinets go into the back wall.

Lindsay: I was like, you know, just taking that in like, Oh great, this is amazing. I was just getting there instead of looking at, well, something else could go wrong, which a lot of it did by the way, but I didn’t look at it that way as like one step building to the next. And if you and I can still remember it each day, the process and I can still remember each day the people working there and helping me and it’s just kind of gets in a whole lot more gratitude. So I think that’s helped me focus on the positive moments instead of knowing, realizing, or kind of anticipating something back on happened because I’ve just realized there’s always going to be something that goes wrong no matter what in life. But it’s a matter of how, how you look at the, what is wrong.

Lindsay: It’s more like something’s going to something’s going to be a conflict. Something’s going to not go the way you planned, I guess. But today what’s gone right and what’s, you know, celebrate that, that moment. So, Hmm. Yeah, that’s kind of how I’ve shifted gears a lot. I think when my husband was racing, it was really hard because you wanted to be like, okay, he can, when he can win, he can win. And then he wouldn’t. And we got into this mindset of like, Oh no, he’s not gonna win. Now. He’s not going to win the next one. And I really, really, really think that that made us go backwards in his career. So we, nowadays we’ve realized that that’s not how we need to think. We need to think of going forward. And thinking of what’s good about the present right now. 

Steph: and let’s enjoy that. So, well, speaking of winning, you know, we talking off air about how you choose to define success and the I this sort of idea of, you know, do we ever, are we ever like we’ve made it, you know, like we made it, we made it and we’re like, we’re here, we did it. We don’t have the thing. We won. We’re successful. And you had some interesting thoughts on that. I’d love for you to share those. Well success…

Lindsay: I think we will just put that out there and you think automatically think fame or money maybe. Like that’s what society says. But I think we’ve really come to day and age where we have to redefine success. As always. I know I say this a lot of evolving into like who you are. Um, and so I’m trying to backtrack of what we’re talking about. Oh yes. So when you say you’ve kind of like arrived, it’s like what maybe you’ve arrived to your first goal, maybe you’ve arrived to this, so what’s your next one? So I don’t feel like we were ever successful in the fact that we’ve finished something. We’ve completed something because as humans we are always, um, we were created to learn more. We are created to try new things. And I think that’s what makes us successful is knowing that, you know, we have that opportunity and we take those risks, take, take a challenge, take whatever it may be and that you’re not just stagnant. I think unsuccessful means you’re just set, stagnant, not living to your potential. So yeah, so I think we, if we take out the money and we take out the fame and you really narrowed down to what you’re doing now to change to, like I said, take a risk towards something that’s bigger than you, I think that’s successful.

Steph: I love that. Thanks for sharing that. So I was looking forward, you know, you said you were thinking about the next, the next five years, I can’t even think about next week. So I’m kudos to you for having that really strong, strong vision of like the next five years, five years in like very, very vague. If that makes sense. Okay. I feel a little bit better now. I don’t have concrete

Lindsay: goals. I just have a, I should say a vision five years. Okay. I like that. That’s going to change. Things don’t go as planned, but you can’t have a vision

Steph: for sure. What is something that is in that vision? I mean, if you can sort of like peer into what would five years from now be? 2024 wow. If you could, if that’s scary, if you could put your mind, like, what is one thing in your vision that you would love to see come to fruition?

Lindsay: Well, there’s a few things and I’m not sure they’ll pan out, but you know, I’m fine either way. One, my husband really, really, really wants to get back down to New Zealand. And so we always have like, okay, well by the time you’re 40, if you want to have good down there, I’ll follow you. And I, I do have a vision of him wanting, like going back there and living there. Um, so, and I, and I w I would love to have like a studio there or like I’ve built a barn and this side and, and uh, have like so many Vizslas cause we have one mission like 10 mutual. It’s, that’d be amazing and have a studio there. But, um, I think for him, he really wants to be at home and I have, I see a part of me and that whether it be five years at 10 years, and I hope that because he, you know, that’s been as dreaming dream of his, but career-wise, um, I would love to do another cookbook at that, that’s been on my goal list, um, for the next five years.

Lindsay: And I also want to be able to host like, you know, as many people I can in the studio and learn. I want to be able to learn so much from other people that are coming in, whether it be what other craft they have. I get excited about being able to learn more about, um, about just anything in general with the creative outlet that people have these days. And then for me as a, like as a wife and a woman, I, I almost want to scale back a little bit and just being able to not work as much and enjoy some time, like taking weeks off to do things that are not from work that I could serve others or just be able to take trips or something where I’m allowing myself that time. And I know it’s kind of cheesy as a goal or five year plan, but I feel like that you go through the season of, I hate the word hustle, but you, I feel like I’ve been hustling a bunch for the last five years in the next five years is kind of a, a way to scale back things and focus more on what’s really important.

Lindsay: That’s not work. Those are my goals. And I said it’s very big, but those are general goals that I would like to do. But the one main one is to write another cookbook for sure. I would love that.

Steph: I love that. Well I love, as you were talking about, you know, perhaps making a, your husband and then you make your way to New Zealand. I was like, okay, so we could have a commune and we can live next to each other and I’ll have like a healing space slash like fitness facility and instead of useless, we’ll just have a cat colony, but they’ll have to all be indoors because we know the New Zealand bird populations very sensitive.

Lindsay: So yeah, I think it would be perfect. I like it. It’s always been on our mind for years of going back there. And if it happens it happens. And um, but I’m, if he says we’re going and we’ve got an opportunity, I’ll go. So, but not until we’re finished with this studio. That’s the one thing we’re like not a lot of money in here.

Steph: Yeah. Oh, I love it. So on the, on the, on that note of cookbooks, um, tell us about where people can, where can people get your book, where, what’s it called? Where can they follow you on social media and go to your website? Cause it’s all freaking beautiful. And they need to go get your amazing delicious recipes. Well, it’s nourishing.

Lindsay: It’s Super Food Bowls. It’s all bowl recipes for families, family style desserts, all allergy friendly, vegan paleo options. I loved creating this book. It was so fun and just, yeah, I just loved, I love bowls. So and it’s a lot of, it has a lot of like they say nourishment, like nourishing. It really is depends on the person. So I try to make it pretty nutrient dense bowls that, but that’s on Amazon, on my site, CotterCrunch.com. I share a lot of all recipes also on Instagram. I tried to share that like a few recipes every once in a while from the cookbook, Cotter Crunch, on Instagram and Facebook and Twitter and all the places and the studio, the studio is on my site. It’s called The Gathering Place. I named it The Gathering Place.

Steph: I love that.

Lindsay: Yeah. So that like anyone really can get to here to, you know, work on whatever they want and it’s on my site. I have a kind of a post about it. But then if you just search it, I have a whole landing page about it and I can link it, I can share it to you. Stuff like that. Landing page information.

Steph: Yeah, we’ll put that in the show notes. So anybody who’s in, Utah or, I mean I owe a trip to salt Lake city to everybody that lives there including you and I can’t wait to get up and see it. It’s,

Lindsay: yeah. Yes, we must for sure. I love it. Oh, this has been so fun.

Steph: And to sit down and chat with you and have you on the show and, I just appreciate you so much and I’m really grateful for all the work that you’re doing. I’m excited about your space and the, you know, to seeing you really bring that vision to life. I think that’s so inspirational and it’s going to be such a great benefit to your community and anybody who has has that passion, I think that’s the ultimate version of paying it forward. It’s wonderful. Oh, thank you. I appreciate you and thanks for letting me come and chat about all the things. So of course, of course, Lindsay Cotter, everybody. We’re going to link all of that stuff in the show notes so you can go and dig in, no pun intended, to all the amazing goodness that she has to offer. It’s wonderful. You’re going to love it. All right. Thanks so much and we’ll talk to you soon.

Steph: All right, there we go. That’s a wrap on this episode with Lindsay Cotter of Cotter Crunch. Remember to head over to Steph gaudreau.com there you can find the show notes for this episode and every episode of Harder to Kill Radio and that includes quoteables aide has timestamps for the different topics that we’ve talked about and so much more now. Before you skedaddle, one more final thing is while you’re in your podcast app listening to this show right now, head over to the main page of the show and hit the subscribe button. Of course, subscribing to Harder to Kill Radio has always been and is free for you, but when you hit that subscribe button, you send a message to the app that says, “Hey, I like this show and I want to hear more of it.” It will automatically download episodes right into your phone when they come out on Tuesdays and Fridays, and it also makes it more likely that people who have never heard of the show will end up stumbling upon it. I would be so honored to have you hit that subscribe button. All right. Stay tuned for Friday. I’ll be back for fierce love Friday and until then, be well.

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Harder To Kill Radio The Importance Of Defining Success For You & Your Goals w/ Lindsay Cotter

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Hi, I'm Steph!

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