Going through a shift, moving to something new in life, can be one of those freaky-ass moments where you feel like the earth is going to fall out from beneath your feet. You may not want to stay, but going can seem just as scary.
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Why I Have to Shift
So much stuff has happened for my brand, my business, and in the world in 2018 so I wanted to take a moment to talk about it and what it means for Stupid Easy Paleo going forward.
We’re almost 7 years (to the day) from when I started my blog, which I turned into a full-time business in 2014. Things have continued to evolve and adapt and grow for myself as a person, but also for my online community.
As I continued to grow, I started to talk about things other than food. I began to feel the urge to share more things related to fitness, mindset, nutrition, and lifestyle. So I started a new website where I started to share those things not directly related to recipes and quickly began to feel trapped in the middle between the two websites. So I shifted my focus back to Stupid Easy Paleo, which was right at the time.
But something changed around January of 2018 for me, and I decided I was going to burn it all down. I decided I had to move forward, even though I was afraid, and not hold back my vision of a rebrand anymore.
And man, was it liberating to finally stop being afraid of what I was going lose and step into the potential of who I want and need to be. Make no mistake, I’m excited, but I’m also human.
On Today’s Episode
- My personal details about why my business is shifting
- Why I’m rebranding
- Some of the fears I’ve had to tackle as I approach the shift
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